Regional Sales Manager - East JOB SUMMARY : - To give strategic direction to the team, achieve Sales & Market Share targets for the region, develop and implement strategies to increase distribution, manage financial parameters, ensure all financial & regulatory compliance in the branch, collaborate with Cross Functional stakeholders and develop a strong second line leadership in the sales team so that trade objectives for the branch are achieved. CORE JOB RESPONSIBILITIES : 1. Give strategic direction to the Region and ensure the achievement of the topline sales number : - To plan and achieve the sales targets - To plan and achieve the distribution targets - To control & monitor sales returns, damages, expiry stocks, etc. as per company norms 2. Deliver Market Share Goal at Category Level for the Region 3. Ensure Financial compliance by way of : - Implementing credit policy and credit controls - Monitor and control spends in the Region (Over Heads and Trade Marketing) - Overall responsible for timely &risk-free realization from the customer(distributor, institutions & cooperatives) - Plan & Deliver on initiatives 4. Business Planning for the Region : - Monitor market coverage through ASM / Exec and distribution network - Monitor implementation of Distribution plan across ASM territories in line with Trade S&D plans - Conduct monthly Regional Team Meeting for ASMs and review area performance and forecast every month - Attend the meeting of the all ASMs with Execs at least once a year 5. Distribution Management & stock planning for the branch : - Monitor pipelines across the Region (C&F) and Distributors - Plan & Monitor execution of the secondary sales plan through the ASM - Area wise, Exec wise, Brand wise, SKU wise - Lead a Regional Team Meeting along with the Customer Service Manager and review area wise trade forecast - Involve the Regional Manager : Modern Trade and Regional Manager : Customer Marketing in the Regional Meet - Participate in the Trade BU Forecast meet at Head Office along with the other Demand Planning, Supply Chain, Vertical Heads in the Trade BU & the HO marketing team 6. Code of conduct and compliance to stat / regulatory/QA norms : - Ensure branch adherence to code of conduct - Ensure branch adherence to sales SOP - Conformation to all financial and administration systems - Compliance to statutory and regulatory norms - Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc in consultation with HO Teams - Checks stock hygiene & engages with customers/officials on QA related issues as per organization guidelines 7. Administration Responsibilities : - Ensure proper documentation of spends in the branch - Ensure proper capturing of sales MIS at the branch - Primary Sales - Secondary Sales - Provide necessary support to the Head trade to run the trade unit - Track competitor activity and create a database for the same - Ensure timely submission of the trade to the BU Head 8. Develop team through coaching, training and reward management : - To motivate and provide leadership to the trade team in the branch - To work with all ASM's & Execs as per guidelines - Facilitate and support training for the ASM's and their teams - To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade unit to facilitate cross functional exposure for the team - To reward superior performance in the branch through timely recognition 9. In Store Retail execution & Localized Trade Marketing Initiatives : - Ensure best in class implementation of Channel loyalty programs as per plan - To develop customized business plan in order to leverage regional opportunities - Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch - MBA from a premier institute with 7-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG (mix of different types of trade - traditional trade, modern trade, trade marketing would be ideal)

Kolkata

Regional Sales Manager - FMCG - East Region 

Regional Sales Manager - FMCG - East Region  ,Job Description for Regional Sales Manager - FMCG - East Region  in Talent Aisle Pvt. Ltd. in  Kolkata for (7-14) years of experience. Apply Now!

Job Description for Regional Sales Manager - FMCG - East Region  in Talent Aisle Pvt. Ltd. in  Kolkata for (7-14) years of experience. Apply Now!