Regional Sales Manager - FMCG

Job Responsibilities :

SALES :

- Responsible for creating and implementing the Sales Plan, including AOP & forecast, monitoring the sales efforts and performance against the budget and to take corrective actions in order to achieve overall business plan.

- Create a robust sales review mechanism and thereby driving the team to achieve the defined deliverables.

- Conceive & implement effective RTM strategy to penetrate in the Rural in a cost effective manner.

- Maximize retail coverage in urban in a cost effective way.

- Ensure implementation of AVF - Availability, Visibility and Freshness across the outlets in the geography.

- Ensure effective daily/weekly monitoring of means of business ie Coverage, productivity and thruput, thereby driving the team towards operational excellence.

- Travelling to different markets to supervise, plan, analyze, drive& train the team during joint field working.

- Weekly/Monthly submission of sales related reports

- Driving and motivating team to achieve the Primary and Secondary Sales Targets.

- Taking up innovative initiatives to drive SKUs/variants with lower sales.

- Ensure development of weaker markets through planned initiatives.

- Develop Subordinates to take up higher/challenging roles in the company.

- Ensure compliance of code of conduct of the company.

BRANDING :

- Taking care of promotional activities for Brand Awareness & Visibility

- Execution of marketing activities and monthly reporting and review

- Responsible for tracking & monitoring competitor's products & activity

DISTRIBUTOR MANAGEMENT :

- Occasional visits to distributors

- Ensuring a proper inventory management, distribution & Re-distribution so that orders procured are supplied on time

- Maintain and develop good business relationship with all existing distributors

- Ensure proper Depot/CFA Management

- Approval/Appointment of right Distributor's

- Ensure necessary ROI of the distributor

- Graduation in any stream & Preferably MBA. (Full Time)

- Should be around 35-40 years of age with a minimum of 9 to 12 years of experience in FMCG

Salary range - 14-15 LPA