Regional Sales Manager - FMCG

- Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions.

- Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.

- Maintains and expands customer base by counselling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.

- Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.

- Implements trade promotions by publishing, tracking, and evaluating trade spending.

- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks.

- Accomplishes sales and organization mission by completing related results as needed.