Regional Sales Manager - FMCG

- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

- Develops and manages sales/marketing operating budgets.

- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

- Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

- Monitors competitor products, sales and marketing activities.

- Establishes and maintains relationships with industry influencers and key strategic partners.

- Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.

- Coordinates liaison between sales department and other sales related units.

- Analyzes and controls expenditures of division to conform to budgetary requirements.

- Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Competencies : 

- Business Acumen.

- Communication Proficiency.

- Customer/Client Focus.

- Leadership.

- Presentation Skills.

- Problem Solving/Analysis.

- Results Driven.

- Strategic Thinking.

- Technical Capacity.

Supervisory Responsibility

This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department