jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
23/01 Sanjeev Shrivastava
CEO at Logic Gates

Views:224 Applications:77 Rec. Actions:Recruiter Actions:3

Regional Marketing Manager - FMCG (7-10 yrs)

East India Job Code: 1210295

Regional Marketing Manager , FMCG

The incumbent should be a full time MBA from premiere institute with around 7 to 10 years of experience in BTL Activation, Trade Marketing, Agency Management and Communications in a leading FMCG / Consumer Durable / Retail Company.

Female candidates will be preferred.

KRA's :

1. Developing a suitable marketing strategy and action plan

2. liaise with the brand/ marketing team in order to ensure marketing and promotional activity

3. Monitoring the marketing budget for its effective utilization and undertake course-correction if required.

4. Developing and implementing a suitable merchandising strategy for the market - for the entire portfolio of products and brands.

5. Developing and managing vendors for signage, merchandising equipment etc.

6. Liaise with the sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

7. Managing relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image in the course of conducting various consumer/ trade promotions.

8. Assisting in and co-ordinate local level market research activities.

Candidates meeting above may contact -:


Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.