Regional Marketing Manager - Demand Generation - SaaS Firm

Looking for a revenue centric person to own inbound and outbound marketing as well as demand generation to fuel our growth across India. The person will build a deep regional understanding of our customers, competitors, product and proposition. One who can work closely with the central marketing and the regional sales team to deliver growth for the company.

What you will be expected to do.

- Own the marketing and lead generation targets for the region, across channels

- Lead Demand Generation & Performance marketing for the region, working with the central DG and performance teams

- Own the pipeline generation through events, webinars, partnership, digital and influencer channels

- Branding: Own the share of voice and identity brand in the region; conceptualise and deliver appropriate initiatives in partnership with the central marketing team

- Partner with the sales team to ensure pipeline hygiene and to improve win ratio

- Build regional knowledge on buyer needs and competition

We want you if you have.

- 6+ years of experience in B2B marketing and lead gen focused on customers in India

- Have experience across lead generation (inbound and outbound) as well as brand marketing

- Experience of marketing to CXOs or finance vertical in enterprises

- Strong analytical skills: You love data and want to measure everything you do to find improvements

- Exceptional written and verbal communication skills

- Passion about building things from scratch

- Experience with a product startup is a BIG plus