Regional Marketing Manager - BFSI

Job Summary: Incumbent will be responsible for ATL/BTL activities

Role and Responsibilities:

- Responsible for on-ground activity planning for south zones (APT/Kar/TN/Kerala)

- Coordinating with RBM's and branch teams, agency for quarterly BTL plan

- Executing the campaigns using local BTL partners and identifying new vendors for activations

- Budgeting and managing end to end marketing activities

- Measurement and metrics to improve branch walk- ins

Preferred Skills:

- Good negotiation skills

- Well versed with MS Word/power point/Excel

- Digital Marketing knowledge and experience

Must haves for the role:

- Languages known - Hindi/Telugu/Kannada/Tamil

- Has worked with a BTL activations agency or in a corporate/client.

- Some experience/exposure to media and PR