11/06 Prachi Khare
Director at People Connection

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Regional Marketing Lead - Retail (8-10 yrs)

Mumbai Job Code: 707793

A Leading Retail Client of ours, is looking for a Regional Marketing Lead, the role is based in Mumbai and will oversee West & South India

Brief role is as follows:

- Align the store-led regional marketing initiatives to corporate marketing strategy and Support in execution

- Design & lead the execution of marketing strategy to increase footfall

- Execute the brand and consumer engagement programs in-store; including in-store communication changes from time to time

- Liaise with corporate marketing team for all the inputs regarding local media for increasing the effectiveness of ATL/BTL campaigns

- Deal with partners, activation agencies and production vendors to ensure timeliness, quality and at-right-cost

- Allocate and track marketing budget

- Review the regional marketing communication plan

- Leverage analytics to track marketing effectiveness

- Maximize success of the regional plans and direct store teams, regional marketing team & agencies

- Partner with Operations team for planning and overseeing execution of all the marketing related activities around new store launch

- Central Resourcing Team

- People Connection

Women-friendly workplace:

Maternity and Paternity Benefits

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