JOB SUMMARY Deliver strategic direction to the team, achieve sales targets for the region, develop and implement strategies to increase distribution, manage financial parameters CORE JOB RESPONSIBILITIES Give strategic direction to the Region and ensure the achievement of the topline sales number - To plan and achieve the sales targets - To plan and achieve the distribution targets - To control &amp; monitor sales returns, damages, expiry stocks, etc. as per company norms Ensure Financial compliance by way of: - Implementing credit policy and credit controls - Monitor and control spends in the Region (Over Heads and Trade Marketing) - Overall responsible for timely &amp; risk-free realization from the customer (distributor, institutions &amp; cooperatives) Business Planning for the Region - Monitor market coverage through ASM / TSE and distribution network - Monitor implementation of Distribution plan across ASM territories in line with Trade S&amp;D plans - Conduct monthly RTMs (Regional Team Meeting) for ASMs and review area performance and forecast every month post the RFM (Regional Forecast Meet) - Attend the JCM of the all ASMs with TSEs at least once a year Distribution Management &amp; stock planning for the branch - Monitor pipelines across the Region (C&amp;F) and Distributors - Plan &amp; Monitor execution of the secondary sales plan through the ASM - Area wise, TSE wise, Brand wise, SKU wise - Lead a RFC (Regional Team Meeting) along with the Customer Service Manager and review area wise trade forecast - Participate in the Trade BU Forecast meet at Head Office along with the other Branch Heads, Vertical Heads in the Trade BU &amp; the HO marketing team Code of conduct and compliance to stat / regulatory norms - Ensure branch adherence to code of conduct - Ensure branch adherence to sales SOP - Conformation to all financial and administration systems - Compliance to statutory and regulatory norms - Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc. in consultation with HO Teams Administration Responsibilities : - Ensure proper documentation of spends in the branch - Ensure proper capturing of sales MIS at the branch - Provide necessary support to the BU Head trade to run the trade BU - Track competitor activity and create a database for the same - Ensure timely submission of the trade Fc to the BU Head - Ensure timely submission of SG&amp;A Fc to the CMM Head Develop team through coaching, training and reward management - To motivate and provide leadership to the trade team in the branch - To work with all ASM's once a quarter and all TSE once a year - Facilitate and support training for the ASM's and their teams - To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team - To reward superior performance in the branch through timely recognition In Store Retail execution &amp; Localized Trade Marketing Initiatives - Ensure best in class implementation of Channel loyalty programs as per plan - To develop customized business plan in order to leverage regional opportunities - Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch. WORK EXPERIENCE - Experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes - MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG - Knowledge of market dynamics, demographics of area with strong leadership track record - Knowledge of sales systems and processes - Knowledge of Channel sales across different types of outlets. - Networking and orientation towards customer (retailers/associations) management - Knowledge of various statistical techniques and forecasting. - Possess negotiation skills and influencing ability - Ability to embrace change in the scale and scope of business model(s) - Ability to Collaborate with other Support Functions &amp; Ethical Teams Contact: Anish ShahAdept Consulting Partners+91-7777078901

Kolkata

Regional Manager - Traditional Trade - FMCG 

Regional Manager - Traditional Trade - FMCG  ,Job Description for Regional Manager - Traditional Trade - FMCG  in PeopleZ HR in  Kolkata for (7-15) years of experience. Apply Now!

Job Description for Regional Manager - Traditional Trade - FMCG  in PeopleZ HR in  Kolkata for (7-15) years of experience. Apply Now!