Business Head at Ingenuity Inc
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Regional Manager - Trade Marketing & Sales Development/Customer Marketing - FMCG (4-6 yrs)
Position : Regional Manager - Trade Marketing and Sales Development
Location : Delhi (Handling North India)
Location- Chennai (Handling South India )
Company : Reputed FMCG Company which deals with Personal Care
About Company : Reputed FMCG Company which deals with Personal care and a multi-brand, multi-product company with operations all over the nation.
Job Profile :
- Handling Trade Marketing for Given Territory
- To Develop and execute Trade Marketing Strategy for the brands in the assigned geography
- Conceptualizing and formulating trade marketing calendar as per business strategy
- Drive width and depth for existing, New and focus Products through Field team and Distributors
- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.
- Designing Trade Promotion Programs for Retailers
- Driving share of shelf with Retailers and Merchandisers
- Building Retailer Relationship and Driving initiatives
- Shopper Activation : Instore Promotion and Activation
- Design and Execution of the Wholesale loyalty program
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