Consultant at Spectrum Talent Management
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Regional Manager - Trade Marketing - FMCG (2-3 yrs)
- Ensuring growth & profitability for the category.
- Designing and implementing national/regional BTL plans for the categories responsible.
- Budgeting and evaluating the BTL spends of the above categories.
- Designing & executing the channel specific trade & visibility programs along with balanced sales incentive programs to ensure growth in sales revenue & category shares.
- Strategizing right GTM and activation plan for New Product Launches.
- Deciding creative inputs related to various visibility initiative & elements (including POS, Hardware)etc.
- Designation: Trade Marketing Manager
Responsibilities:
- Ensuring growth & profitability for the category.
- Designing and implementing national/regional BTL plans for the categories responsible.
- Budgeting and evaluating the BTL spends of the above categories.
- Designing & executing the channel specific trade & visibility programs along with balanced sales incentive programs to ensure growth in sales revenue & category shares.
- Strategizing right GTM and activation plan for New Product Launches.
- Deciding creative inputs related to various visibility initiative & elements (including POS, Hardware) etc.
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