Job Description : - Achievement of volume/value targets by Month/Qtr/Year for total region with direct responsibility of domestic channel. - Develop and execute Trade Marketing initiatives in coordination with central customer marketing team, Marketing and ASMs in the RSO. - Distribution and display leadership support to regional team. - Regional custodian of all RE/Channel/Geography program in the retail channel and keep complete track of outlet wise business trends. - Contribute continuous need-based refinement of all programs in coordination with central customer marketing team and implement in the region. - Custodian of regional performance parameters, analysis and contributor to action plans. - Energize field-force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential. - Execute display and merchandising guidelines in every channel; develop display aids, and local vendors in region. - Pilot test key in-market initiatives, analyze results and make recommendations. - Coordinate with KAM, field sales, SC on central/regional/account specific modern trade promos with budget controls - Secure key sales information from field sales and present business analytics and findings through planned reviews to RSMs on monthly basis. - Contribute in coordinating school contact programs/consumer activation and ensure excellent execution - Lead micro-marketing initiatives for the Region in coordination with CD and Brand teams - Liaise with ASMs to capture timely and near to perfect forecast by channel and feed the same to HO. - Analyze data to gauge effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine tune future activities - Demonstrate strategic leadership, customer orientation, company values, ethics and pride through exemplary behavior

Chennai

Regional Manager - Trade Marketing - Consumer Durable/FMCG 

Regional Manager - Trade Marketing - Consumer Durable/FMCG  ,Job Description for Regional Manager - Trade Marketing - Consumer Durable/FMCG  in ABC Consultants in  Chennai for (5-7) years of experience. Apply Now!

Job Description for Regional Manager - Trade Marketing - Consumer Durable/FMCG  in ABC Consultants in  Chennai for (5-7) years of experience. Apply Now!