Regional Manager - Marketing - FMCG

The RMM, will play a key role in the creation and execution of all marketing related activities in the region. This also includes: management of the strategic marketing direction of the brand; support and management of brand's marketing objectives, strategies and philosophies; creation, planning and execution of marketing events and programs, integrate all the platforms, Music, Action Sports, Gaming and the integration of marketing into key sales initiatives to build brand awareness for the organization

Job Responsibility:

Bring Organization image to life by implementing Image Building strategies through (1) Event Execution, (2) Relationship development, (3) Innovation and idea development (4) Activating organization Properties among relevant audiences. (5) Branding (6) Event Sampling (7) Budget Control, (8) Social Media Strategy ( Facebook, Twitter, etc), (9) Consumer and trade promotions.

1. Event Execution- Execute all events at all levels, including grassroots, for sports & culture that are relevant to Organization brand & our key targeted consumers. Drive PR and make each of our events look much bigger than they actually are.

2. Relationship development- Entrench yourself & Organization in the local sport & culture scenes relevant to key targeted consumers. Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport & culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport & culture

3. Innovation and idea development - Ideas are spawned on the ground at events during interaction with opinion leaders. These ideas will be retained and shared and tested for potential with marketing Team.

4. Activate Events & Properties- Activate & leverage global, national & regional events & properties that fit within the established local market business plan -Leverage local media merchandising opportunities

5. Branding- Ensure that all branding/ logo use is acceptable at least at all events and activations and is approved and under the direction of the Director of Marketing.

6. Event Sampling-Carry out large scale, event based product sampling operations

7. Budget Control- Control of Action Sports, Music, Gaming, Platform Budget

8. Social Media - Grow Social media Fans in Facebook & Twitter trough different activities or promotions

9. Promotional Items - Search different promotional to increase sales.

The ideal candidate will be a self-starter and possess the ability to maintain confidentiality and will have some marketing experience.

Location: Mumbai

- Relevant Work Experience: 5+ years

- General knowledge of marketing desired

- Position requires independent judgment and initiative, strong attention to detail and the ability to anticipate needs and can accomplish tasks without direction

- Strong knowledge in Athletes and Social Media

- Will take direction without question and ability to work in a team-oriented environment

- Maintain the Multi-cultural brand oriented image

- Excellent written and Communication Skill.