Regional Manager - Liqour/Tobacco/FMCG/Foods Industry - IIM/ISB/MDI/FMS

Regional Manager - West from Liqour/ Tobacco / FMCG/ Foods industry

We are currently looking for a Regional Manager- West position with one of the topmost FMCG Conglomerate in India. The position is to be based in Mumbai.

Company Profile :

Our client is among the topmost FMCG Groups of India and is a conglomerate with a market capitalisation of over 4800 crores with a portfolio of strong brands and leading market shares in all product categories. A highly profitable company, it employs top talent in India and is one of the best FMCG employers to work with.

PURPOSE OF THE ROLE :

- To effectively formulate, communicate and implement Trade Marketing & Distribution strategies in the region in alignment with the Brand strategy to achieve volume share and profit objectives.

DIMENSIONS :

- Internal liaison: Marketing Leadership, Marketing /sales/Brands staff, Senior Management,

- External liaison: Marketing consultants, research agencies, Sales management networks, local govt. bodies & associations

PRINCIPAL ACCOUNTABILITIES :

- Formulates and executes the Trade Marketing and Distribution strategic plan in the region to achieve volume market share objectives.

- Collaborates with the Brands, Product development team and Sales heads in the planning process.

- Maintains efficient and effective distribution infrastructure to achieve agreed levels of service and ensure implementation to meet specific channel needs.

- Builds strong and effective infrastructure within the circles.

- Achieves market share growth as well as bottom line growth with agreed brand strategies.

- Ensures the Trade input plans implementation within given budget in the respective circles.

- Proactively assess the markets and explore the opportunities within the region.

- Has very sharp focus on data gathering, market intelligence and data analysis facilitating in planning and decision making.

- Leads a team of Circle Managers across the region who manages the entire salesforce within the region.

- Sets the goals for the sales teams and keeps them motivated to achieve the targets

- Effectively communicates the sales plan in the region to deliver targets.

- Develop and implement effective instore presence marketing and promotional programs in line with cycle planning to attain superior market presence.

- Drives and utilises the digitisation effort to provide reports to allow proper measurement of marketing activities and makes strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

- Establishes working capital /credit limit targets and ensure smooth operations, manage distributors investments as per agreed levels.

KNOWLEDGE, SKILLS & EXPERIENCE :

- MBA with specialization in Marketing from a top institute.

- 12+ years in Sales Management.

- 15+ years of relevant experience in a large FMCG setup.

- Ability to develop clear and sharp sales strategies to push the sales volumes

- In-depth Understanding of brand management and its alignment with the business strategy.

- Experience of handling and growing a consumer brand and new brand launches.

- Expert levels of analytical capability and thorough understanding of market research and able to decipher competition strategies.

- An innovative yet practical leader with great organizational skills.

Salary: Around Rs. 50.0 LPA

Location: Mumbai

- Interested candidates may furnish the following details :
- Your latest updated CV as a Word/PDF attachment :
- Your current and expected Salary package :
- Your willingness to relocate to /work in Mumbai :