Regional Manager - Key Account - FMCG

- Prepare the Modern Trade & E-Commerce sales strategy & growth plans for PAN India in line with business strategy.

- Key responsibility as the Head of Modern trade will be to drive profitability and deliver on the Revenue and Category Share parameters.

- Monitor Sales/stores - understand gaps, influences-interacts with regional category/stores for sales, ensure availability &visibility.

- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.

- Category management and Promotion planning.

- Driving operational efficiency for modern trade channels.

- Monitoring performance and taking corrective actions.

- Responsible for achieving planned sales by channel and customer.

- Achieving consistent growth by managing various internal and external stakeholders.

- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.

- Maintain national sales staff by recruiting, selecting, orienting, and training employees.

- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts.

- Provide trade information, competitor's activities and market intelligent to company.

- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.

- Resolve distributor's issues, complaints and operational matters.

- Manage and review outstation outlets through frequent market visit and liaising with local Sales Management.

- Work closely with KA Executives in achieving company's objective and vision.

- Develop a network of contacts throughout the Customer's organization in order to influence all decision points within the Customer(s), improve understanding, increase data access and ensure frequent face-to-face contact.

- Prepare and conduct any annual negotiations. Supervise other types of negotiation (new products, shelf management and to ensure timely resolution.

- Monitor 5P's execution performance (availability, pricing and share of shelf) and ensure issues are quickly resolved by the team.