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19/10 Vikas
Partner at AXO Recruitment & Staffing Services

Views:463 Applications:154 Rec. Actions:Recruiter Actions:16

Regional Manager - Customer Marketing - FMCG/OTC (5-10 yrs)

Mumbai/Kolkata Job Code: 993477

Positions:- Regional Customer Marketing Manager

Reporting to:- National Customer Marketing Manager

Gender:- Male/Female

Location:-

Mumbai & will be the responsible for entire West

Kolkata & will be the responsible for entire East

KEY ROLES & RESPONSIBILITIES:-

1. To identify, design and execute strategies to achieve regional targets for:

a. ECO

b. Average lines per call

c. New Outlet expansion

d. Coverage

e. ICON

2.To ensure AOP for region across channels is achieved by proactively identifying areas of development and share insights along with POA (Plan on action)

3.To lead and ensure smooth execution of various trade marketing initiatives in region.

a.NPD Launch

b.New initiatives / Special Drives

4.Gather, evaluate, and share insights from Market to help Trade marketing

a.Improve Existing brands / SKUs

b.Deliver better NPDs plans: Detailed competition benchmarking (brands, MRP, PTR, PTS, schemes, incentives, etc).

5.To ensure smooth execution of Trade activation and settlement activities including gift articles

OPPORTUNITY:

- To work in a start-up environment, yet under mentorship of industry veterans

- To grow at faster pace, close interaction with senior leadership

- To contribute to launch of many products over a short span of time

Education - Masters in business administration or equivalent

Experience: 5+ years work experience (post qualification) in FMCG/OTC manufacturing set-up of the reputed firm

Skills:

- Candidate should have strong interpersonal skill

- Knowledge of vendor base across channels in the region

- Good communication skills

- Business acumen across channels

- Ownership and skill to work in conflict.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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