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Regional Manager - Customer Marketing - FMCG (7-10 yrs)
Regional Customer Marketing Manager
1. At least 7-10 years of overall work experience (at least 2 years in Customer Marketing)
2. In Depth understanding of FMCG Distribution dynamics
3. Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution.
4. Highly proficient in MS Office/Excel, Adept at Sales technology tools utilization and development.
5. Be the owner and anchor of all National programmes and initiatives being rolled out for the Branch and Sales team members within the branch.
6. Be the Voice of the Branch for building credence with the marketing function for sizeable share/distribution maximization opportunities across states/geographies within the branch.
7. Build buy in and disproportionate share of mind and share of effort with the field team's basis close work for a strong execution culture along with the Branch Head.
8. Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
9. Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines.
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