JOB SUMMARY - To activate and influence regional sales leadership by developing and communicating Joint Business Plans. - To develop management solutions to build organizational capabilities. JOB RESPONSIBILITIES Act as a think tank- for the region: - Analyze, identify and lead incremental and breakthrough growth opportunities in the region - Develop powerful launch plans to ensure NPI success in the region - Ideate and identify key POP levers to win with customers and shoppers - Develop data toolkits, share data based insights to facilitate discussion &amp; business planning - Assess competitive dynamics to formulate suitable counters - Analyze marketplace &amp; translate into relevant business insights - Conduct promotional analysis to identify and scale-up cost effective Promotions - Own Regional Business Plan - Develop and align the annual region strategy (Localized Region Business Plan) to deliver targeted growth - Localized activities - Monitor permanent visibility outlets - Plan visibility drivers - Develop Trade and Shopper Marketing Calendars to deliver the JBP - Develop Scorecards &amp; decks to monitor vital signs - Customize &amp; construct monthly business plans. Influence regional sales team and secure buy-in - Lead initiative planning and execute through matrixed team - Deliver and own leadership - Co-ordinate with region sales and leverage agencies to execute powerful brand activations - Develop customized and differentiated solutions to deliver trade visibility leadership - Lead and execute winning category, channel and customer strategies to be partners of choice - Expand brand reach by driving direct distribution and leveraging controlled/ indirect channels - Customize and lead execution of Plano-grams for impactful shelf visibility - Ensure availability of proper POS to the ISR / ISP's / MT merchandisers in the region - Deliver perfect punch initiatives and share PP trackers - Build organization capability - Co-ordinate with region sales and leverage agencies to execute powerful brand activations - Train and coach merchandisers to effect best-in-class visibility in store - Manage the team, who controls the ISP's and also supports the merchandising operations - Continuously explore the market &amp; network with peers to build a robust vendor database - Ensuring formalized process to transfer Best Practices - Mobilize senior management and develop frameworks to prioritize and resource key projects - Motivate the distributors and ISR's / ISP's to deliver plans - Run and monitor a distributor motivation plan to deliver the sales plan - Run and monitor a ISR incentive plan to deliver plan - Monitor and control the ISP program in the region - Develop localized vendors - Develop vendors for executing permanent branding in the region - To develop and execute collaterals for Modern Trade - To source products for localized activities - To develop and execute collaterals every month for the ISR's - Invest budgets to deliver Sales Plan - Plan and take decisions to efficiently deploy budgets to deliver revenue sales - Develop and publish trade marketing activities and calendar - Monitor and share rolling forecast on trade spends (trade and modern trade) - Operate within planned budgets to ensure profitable business - Control &amp; monitor process hygiene and overall spends strategy WORK EXPERIENCE - MBA/PGDM from Premier Institute with 4-7 yrs of FMCG experience - Sales experience (at least one ASM stint) preferably in an FMCG-MNC &amp; experience in sales &amp; distribution channels - Comfortable interacting with agencies/ vendors - Possess excellent communication, interpersonal, influencing and persuasion skills - Strong project management and data interpretation/ analysis skills - Deciding and Initiating action to build confidence - Stature, self-belief &amp; people skills to handle &amp; impact matrixed teams - Keen intellectual acumen to formulate strategies and concepts - Ability to think on the feet - Think flexibly to see issues from different perspectives and take informed decisions - Set high expectations to develop a winning team - Be customer focused to add value Contact: Anish ShahAdept Consulting Partners+91-7777078901

Delhi NCR

Regional Manager - Customer Marketing - FMCG 

Regional Manager - Customer Marketing - FMCG  ,Job Description for Regional Manager - Customer Marketing - FMCG  in PeopleZ HR in  Delhi NCR for (4-10) years of experience. Apply Now!

Job Description for Regional Manager - Customer Marketing - FMCG  in PeopleZ HR in  Delhi NCR for (4-10) years of experience. Apply Now!