Regional Head FMCG

Regional Head - Liqour/Tobacco/FMCG/Foods Industry

We are currently looking for a Regional Head - West position with one of the topmost FMCG Conglomerate in India. The position is to be based in Mumbai.

PURPOSE OF THE ROLE :

- To effectively formulate, communicate and implement Trade Marketing & Distribution strategies in the region in alignment with the Brand strategy to achieve volume share and profit objectives.

DIMENSIONS :

- Internal liaison: Marketing Leadership, Marketing /sales/Brands staff, Senior Management,

- External liaison: Marketing consultants, research agencies, Sales management networks, local govt. bodies & associations

PRINCIPAL ACCOUNTABILITIES :

- Formulates and executes the Trade Marketing and Distribution strategic plan in the region to achieve volume market share objectives.

- Collaborates with the Brands, Product development team and Sales heads in the planning process.

- Maintains efficient and effective distribution infrastructure to achieve agreed levels of service and ensure implementation to meet specific channel needs.

- Builds strong and effective infrastructure within the circles.

- Achieves market share growth as well as bottom line growth with agreed brand strategies.

- Ensures the Trade input plans implementation within given budget in the respective circles.

- Proactively assess the markets and explore the opportunities within the region.

- Has very sharp focus on market intelligence and data analysis facilitating in planning and decision making.

- Leads a team of Managers across the region who manages the entire salesforce within the region.

- Sets the goals for the sales teams and keeps them motivated to achieve the targets

- Effectively communicates the sales plan in the region to deliver targets.

- Provide reports to allow proper measurement of marketing activities and makes strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

KNOWLEDGE, SKILLS & EXPERIENCE :

- MBA with specialization in Marketing

- 12+ years in Sales Management.

- 15+ years of relevant experience in a FMCG setup.

- Ability to develop clear and sharp sales strategies to push the sales volumes

- In-depth Understanding of brand management and its alignment with the business strategy.

- Experience of handling and growing a consumer brand and new brand launches.

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