Regional Customer Marketing Manager - Sales - Canteen Stores Department - Leading AlcoBev_Gurgaon_Only Female

We are at present having a senior position as Regional Customer Marketing Manager - Canteen Stores Department (CSD) for a leading AlcoBev company for Gurgaon location.

We are looking for only female candidates for the position

The incumbent will be responsible for handling the CSD sales of entire North India and will report to Head of CSD Sales.

Reports to: Customer Marketing Head - CSD

PURPOSE OF THE ROLE: This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall

TYPICAL ROLE REQUIREMENTS:

Knowledge & skills:

- Marketing framework planning, budgeting, execution, and review.Analytical & reasoning skills,Communication & negotiation skills

Leadership Band :

- Strategic Implementation, Operational Implementation

- Proximity to Business

- Market Strategy Development, Business, and Commercial Planning and partnering (Collaboration & Influencing)

- The incumbent will be responsible for handling the entire Northern Zone sales for the Canteen Stores Department

AREAS OF RESPONSIBILITY:

- Strategize and execute customer marketing initiatives and activations in coordination with the brand marketing team and regional sales team. Lead the quarterly/annual planning in coordination with the Marketing & Sales team within the project vertical

- Identifying and executing brand communication options at various channels as per brand imperatives. Understand regional nuances in channels which are used in designing local programs keeping in mind brand, channel, and microchannel.

- Budget planning across various brands and ensuring seamless execution of brand plans within the budgetary framework while ensuring adherence to brand guidelines. Ensure marketing spend stays within the approved budgets at the regional level.

- Develop visibility strategy for respective channel and oversee execution. To innovate in terms of display units, collaterals to drive visibility across the region. Should work towards standardization of processes, signage and bring about economies of scale by effective vendor management and evaluating vendors

- Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for the effective sell-out.

- Establish a robust measurement mechanism for customer marketing initiatives and highlight the performance at the Regional Level. Monitor and evaluate performance to define actionable learning for improvement

- Understand channel's best practices in FMCG related industries and leverage it by incorporating key insights in channel programs.

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