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Partner at STARCHASE EXECUTIVE SEARCH
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Regional Customer Marketing Manager - OTC/FMCG/Beverages (4-6 yrs)
Responsibilities
- Identification of region level opportunities for driving the strategy
- Appropriately tailoring the strategy (developed by HO Customer Marketing) to the region-specific opportunities, based on region-specific shopper & trade insights
- Conducting pre and post analyses of customer promotions
- Leveraging region-specific shopper insight learning to build team expertise, support selling stories, and exploit regional opportunities
- Ensuring Customer Management and Sales team are supplied for user-friendly guidelines for management and execution of promotions/activation planned for region.
- Responsible for NPD launch or relaunch in region
- Overall experience of 4+ years with trade marketing/ customer marketing experience in OTC/FMCG
Should have ideally worked as an ASM before moving to Customer / Trade marketing
- Developing and delivering plans, measuring, and monitoring results and making recommendations to achieve growth targets
- Business planning and how to maximize revenue growth
- Analytical skills and business acumen
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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