Regional Customer Marketing Manager - OTC/FMCG/Beverages

Responsibilities

- Identification of region level opportunities for driving the strategy

- Appropriately tailoring the strategy (developed by HO Customer Marketing) to the region-specific opportunities, based on region-specific shopper & trade insights

- Conducting pre and post analyses of customer promotions

- Leveraging region-specific shopper insight learning to build team expertise, support selling stories, and exploit regional opportunities

- Ensuring Customer Management and Sales team are supplied for user-friendly guidelines for management and execution of promotions/activation planned for region.

- Responsible for NPD launch or relaunch in region

- Overall experience of 4+ years with trade marketing/ customer marketing experience in OTC/FMCG

Should have ideally worked as an ASM before moving to Customer / Trade marketing

- Developing and delivering plans, measuring, and monitoring results and making recommendations to achieve growth targets

- Business planning and how to maximize revenue growth

- Analytical skills and business acumen