Regional Customer Marketing Manager - CSD Business - North

3 - 8 Years

Delhi NCR

Posted 5 years ago

#FMCD Marketing #Marketing #Consumer Marketing #Brand Management #Sales Promotion

We have an urgent role with one of the biggest Consumer Goods MNC (14 Billion Group) at Delhi

Role : Regional Customer Marketing Mgr - North - CSD Business - Female Only

CTC UPTO 21LACS

Reporting to : Head of Customer Marketing

Profile :

1, Drive brand performance

- Plan for market share gains

- Formalize the right TTL input mix for achieving the target and review mechanisms for its monitoring

2 Implement Brand Strategy

- Design and ensure implementation of image building activities to enhance brand image and consumer promotions to ensure brand visibility, awareness and recall

- Oversee creation and execution of annual/quarterly calendar for Regional Customer Marketing programs

- Conduct feasibility studies for new products to be launched, and ensure generation of trials for the brands

- Oversee vendor management with respect to selecting and evaluating vendors

- Work in co-ordination with the HO brand teams, HO customer marketing teams and the regional sales teams, to ensure enhancement of brand equity and achievement of sales targets in the respective CSD

- Conduct detailed activation planning in line national calendar for FY and every quarter

- Be responsible for Budget ownership and allocation

- Be Accountable for execution of programs and brand level activations

- Oversee Outdoor visibility planning

- Maintain relationship with key internal/external stakeholders and invest in capability building in the Customer Marketing function

- Monitor and track execution for all Regional Customer Marketing programs through Key Account Head

3 Drive SNOP process Oversee communication, discussion and alignment of calendar inputs Supervise activation, review and linkage of inputs to volume forecasts, Guide the build up of aligned forecast for national consensus

4 Accounting governance Be responsible for compliance, Auditory compliance, accurate provisioning

Interested candidate with similar profile share cv mentioning current and expected package.

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