Regional Commercial Excellence Group Manager - FMCG

Job Title: Regional Commercial Excellence Group Manager

Job Location: Mumbai

Job Responsibilities :

The RCEG is responsible for delivering revenue, distribution & market share goals for the cluster. He/She supposed to work closely with Regional Sales Managers, ASMs, Trade & Shopper Marketing Teams, Brand Teams to provide the right support/investments to the cluster for delivering the above goals.

Key Responsibilities:

1. Provides complete data & analytics support to the frontline teams. Be the go-to-person for frontline teams for all data & analytics.

2. Uses a mix of internal data, external data (AC Nielsen) & insights from the market/customers to build a robust growth strategy for the cluster which encompasses

a. Brand/portfolio strategy

b. Channel/Retail Environment Strategy

c. Distribution strategy

3. Building & Delivering a strong Activity Calendar in collaboration with all partners

a. Building and delivering the appropriate BTL spends plan

b. Conceptualizing schemes, trade promotion, display programs & other interventions

4. Run Retail & Wholesale Dedication programs effectively in the cluster

Experience and Skills :

- Must have worked in an Ecommerce/ Modern Trade Account manager role for at Ought to have done at least 18 months of Area Sales Manager stint handling General Trade/Wholesale etc.

- Experience in Trade Marketing either at Regional Level or National Level is a good plus to have.

Education: Premier B-School MBA with total experience of at 6-8 years from FMCG sector.

Additional Information:

- Reports to: Head of Sales

- This is an individual contributor role

- Partners: You would be working closely with the marketing team, trade marketing & Shopper Marketing teams, Area Managers & Regional Sales Managers