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25/10 Harsha Harkulkar
Client Account Executive at Adept Consulting Partners

Views:2841 Applications:320 Rec. Actions:Recruiter Actions:50

Regional Business Manager - Traditional Trade - OTC - FMCG (8-15 yrs)

Bangalore/Chennai Job Code: 627544

Regional Business Manager - Traditional Trade - OTC - FMCG


CORE JOB RESPONSIBILITIES

- Give strategic direction to the Region and ensure the achievement of the topline sales number

- To plan and achieve the sales targets

- To plan and achieve the distribution targets

- To control & monitor sales returns, damages, expiry stocks, etc. as per company norms

- Contribute to all India GTM discussions & coevolve the most effective model to serve customers

- Ensure Financial compliance by way of:

- Implementing credit policy and credit controls

- Overall responsible for timely & risk-free realization from the customer (distributor, institutions & cooperatives)

- Business Planning for the Region

- Monitor market coverage through ABM / ASE and distribution network

- Monitor implementation of Distribution plan across ABM territories in line with Trade S&D plans

- Attend the JCM of the all ABMs with ASEs at least once a year

- Suggest focus brand plans for the region

- Distribution Management & stock planning for the branch

- Monitor pipelines across the Region (C&F) and Distributors

- Plan & Monitor execution of the secondary sales plan through the ABM - Area wise, ASE wise, Brand wise, SKU wise

- Participate in the Trade BU Forecast meet at Head Office along with the other Branch Heads, the HO marketing team

- . Code of conduct and compliance to stat / regulatory norms

- Ensure branch adherence to code of conduct

- Ensure branch adherence to sales SOP

- Conformation to all financial and administration systems

- Compliance to statutory and regulatory norms

- Ensure that the branch team handles Legal Issues, PFA issues, packaging defects etc. in consultation with HO Teams

- Develop strong MIS for the branch

- Develop team through coaching, training and reward management

- To motivate and provide leadership to the trade team in the branch

- To work with all ABM's once a month and all ASEs once a cycle

- Facilitate and support training for the ABM's and their teams

- To manager careers within the branch and actively engage with other branch heads, vertical heads in the trade BU to facilitate cross functional exposure for the team

- To reward superior performance in the branch through timely recognition

- In Store Retail execution & Localized Trade Marketing Initiatives

- Ensure best in class implementation of Channel loyalty programs as per plan

- To develop customized business plan in order to leverage regional opportunities

- Oversee the design and implementation of innovative Trade Marketing activities through proper identification of trade channels and segments within the branch.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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