Brand Head/ Brand Lead Bengaluru, Marketing - Enterprise Marketing ABOUT US : Refyne is India's 1st and largest earned wages access platform that provides employees & vendor partners access to their salaries in real-time & on-demand. Our vision is to provide Financial Wellness for Employees and help employers promote a stress-free and productive workforce. We take pride in being the first and largest EWA platform working with some of the biggest employers in the country including Practo, Cloud Nine Hospitals, Hiranandani Financial Services, All State, Acko General Insurance, WNS, Firstsource, Team Lease, Teleperformance, Shadowfax, First Meridian, Tenon, Cafe Coffee Day, Barista Coffee, Epigamia, Aarti Industries, Sarda Group and many more. We help brands handle end-to-end EWA and any form of employee advances and other tailored financial services from our app which can work as a standalone app or part of your ESS app without any cost or obligation to your brand. JOB DESCRIPTION : We- re looking for an experienced Brand Marketing Manager, as part of the marketing team to drive and produce events for Refyne. The role reports to the VP, of Marketing, B2B Responsibilities : - Work on building the brand and category of the business amongst relevant TG - Ideating, planning and executing events and conferences - Work with the events team to ensure maximum brand visibility and engagement - Work with the PR team to ideate on story opportunities and drive the PR focus for the brand - Ideate on the content marketing initiatives and plan content calendars with the content team - Drive effective content distribution strategy to ensure maximum engagement including newsletters, social etc. - Plan and develop content for brand awareness and category leadership amongst the TG - Brief the content, design, and PR teams and work with them to ensure the delivery of projects - Collaborate with the digital team for developing effective digital campaigns for the purpose of lead generation, awareness, etc. - Work closely with the demand generation team to support and meet B2B objectives - Collaborate with respective teams to plan and execute various marketing initiatives such as events, email campaigns, direct mailers, etc. - Measure what works, and what doesn't work, and drive business decisions based on data - Continuously assess the effectiveness of the marketing campaigns and report back to the business on required changes - Work on developing sales collaterals such as pitch decks, emailers, brochures, websites and so on with the help of the content and design teams - Guide, lead, and mentor the brand team to reach all objectives Experience & Skills : - 5-8 years of experience (The experience will play a critical role here) - Has been responsible for planning and executing marketing campaigns (ATL/ BTL/ Digital) - Has worked on developing marketing communications such as brochures, pitch decks, emailers, direct mailers, etc. - Has been involved in planning, ideating, and executing brand campaigns/ product launches - Has led participation in multiple conferences and events - A fairly good understanding of online marketing and content marketing - Has experience working in an advertising or PR agency OR worked with an agency - Strong creative skills - to be able to actively contribute to planning effective collaterals - Strong understanding of different collaterals and what works for each of them - Understanding of content planning and creation process - Ability to develop a detailed brief and help the team understand and deliver on the goal outlined - Strong collaborative skills to be able to work with different teams within Marketing and other departments - Keen attention to detail - Immaculate written and oral communication skills - Understanding of current marketing trends and multimedia platforms to continuously improve marketing deliverables - Good organization and planning skills - Numerically oriented and believes in assessing all marketing initiatives - Experience in the B2B SAAS/ B2B enterprise industry will be a plus Additional Information : - Be part of a founding team with a highly successful track record for building global fin-tech start-ups - Backed by leading global tech investors & specialists - Flexible working hours - Competitive salary with other employment perks - Become a key member of a team that is building India- s first real-time, on-demand salary platform

Bangalore

Refyne - Brand Head/Brand Lead 

Refyne - Brand Head/Brand Lead  ,Job Description for Refyne - Brand Head/Brand Lead  in REFYNE Tech Private Limited in  Bangalore for (5-8) years of experience. Apply Now!

Job Description for Refyne - Brand Head/Brand Lead  in REFYNE Tech Private Limited in  Bangalore for (5-8) years of experience. Apply Now!