redBus.in - Senior Product Manager - Personalisation & Lifetime Management

About redBus:

redBus is India's largest online bus ticketing platform that has transformed bus travel in the country by bringing ease and convenience to millions of Indians who travel using buses. Founded in 2006, redBus is part of India's leading online travel company MakeMyTrip Limited (NASDAQ: MMYT). By providing widest choice, superior customer service, lowest prices, and unmatched benefits, redBus has served over 8 million customers. redBus has a global presence with operations across Indonesia, Singapore, Malaysia, Colombia, and Peru apart from India.

Role:- The product team has a matrix structure with the country (P&L) product teams forming the 'verticals' and specialization/feature teams forming 'horizontals'. Personalisation is a horizontal and the person responsible for it will be taking care of personalisation and Customer Lifetime Management for users across all geographies

Responsibilities:-

- Conduct behavioral analyses and come up with insights to improve the user experience

- Personalization of redBus assets across geographies and businesses for maximizing not just conversions but also retention of users

- Controlling churn of users and planning communication over life-time based on behavior

- Evolve a roadmap to integrate experiences across different business lines

Requirement:

- See opportunities to tailor the experience of (almost) every user on Redbus to be relevant and useful. (With the number of users we have, believe us, it's quite a lot of experiences to take care of)

- Lose sleep about the unnecessary clicks users do to complete a transaction

- Dream about providing the path of least resistance to every user

- See opportunities to convert and retain users not just when the user is on a redBus asset but also when (s) he is off it

- Map the user journey in your head and understand what you need to tell the user at every stage

- Get excited about how much you can learn from users' behavior and put that to use to delight them