Recruitment Team at Redbus
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redBus.in - Manager - Digital Marketing - IIM/ISB/MDI/FMS (4-5 yrs)
- End to end ownership of digital marketing for redBus
- Campaign planning to define budget and ROI goals at various intervals (daily/monthly/quarterly etc.) and various dimensions (channels / geographies etc.)
- Define and develop the digital marketing roadmap, approach, the choice of media and channels for Redbus across all Goes
- Drive the execution of campaigns by working with the creative team, Tech and Product team from Various geographic
- Shape the digital marketing approach by working closely with important industry stakeholders Facebook, MMPs etc.
- Drive ideation and new initiatives for growth in acquisitions across all levers like channels, communications etc. by working with relevant stakeholders
Skills Requirements :
- 4-5 years of work experience in digital marketing
- Experience of running digital marketing and customer acquisition campaigns in the ecommerce industry is preferable
- Experience in running performance marketing campaigns delivering growth and ROI at scale
- Expert in running Product catalog ads, Dynamic Ads, Re-engagement campaign, App acquisition, Video, Programmatic and Affiliates
- Solid knowledge of web and mobile attribution, online marketing tools, analytics platforms and best practices
- Excellent analytical and campaign management skills
- Strong communication (written and verbal) skills
- Engineering / MBA background from a premier institute is preferred.
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