12/06 Darshan BD
Recruitment Team at RedBus

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redBus.in - Associate Director - New Category Marketing (8-12 yrs) Premium

Bangalore Job Code: 708162

RESPONSIBILITIES :

- Drive the building & adoption of new Lines of Business or new Product Categories at redBus

- Make business & go-to market plans for the new product category / new lines of business by doing a thorough investigation of the market opportunity, category, competition & above all the consumer

- Effectively partner with product & supply teams well to generate demand for these categories/Business.

- Strategize & execute brand building plans for these new product categories / new LOB- s, across all marketing channels including ATL, Digital & social media, BTL, owned channels etc.

- Set & manage budgets across projects to deliver on short-term and long-term goals.

- Conduct consumer research, generate insights, turn them into marketing briefs and work together with external or internal partners to deliver successful marketing campaigns. 


- External partners include Creative, Media, BTL and other Agencies. Internal partners include Content & Design, Product, Supply, Tech teams etc.

- Track all business & marketing KPIs, providing actionable insights for improvement and growth

- Run marketing experiments to understand the levers that we can operate to improve the acquisition/retention rates

- Track consumer trends in the market and have the ability to leverage these trends for better marketing strategies and product improvement

- Be at the cutting edge of marketing best practices

Preference would be given for :

- Experience working in FMCG and/or e-commerce industries

- Experience working on a new product/category

- Experience working with audience analytics tools like Google Analytics Premium.

- Demonstrated Experience working with marketing automation and email marketing tools.

What's On Offer?

- Opportunity to work for a dynamic brand

- A taste at entrepreneurship

- Chance to work in a fast-paced and energetic office with ample growth opportunities

Must Have :

- Should have managed a P&L or managed budgets or been a contributor to a budgeting process.

- Thorough understanding of marketing to the digital consumer

- Ability to work well under pressure and in a deadline driven environment

- Strong analytical approach toward making data-driven decisions 

Women-friendly workplace:

Maternity and Paternity Benefits

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