09/08 Darshan BD
Recruitment Team at RedBus

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redBus.in - Assistant Manager/Senior Executive - Brand Marketing (2-5 yrs) Premium

Bangalore Job Code: 730366

Job Description :

- Managing & rolling out marketing programs for any of the following - India market, International markets or New Lines of Business.

You would be responsible for some/all of below :

- Evaluate and execute ATL marketing strategy

- Drive BTL and on-ground activations at scale

- Create, manage, own and execute monthly communication calendar for redBus to drive customer engagement and acquire new users

- Roll out digital marketing campaigns on paid media for new user acquisition

- Roll out digital marketing campaigns on owned media(email, push, product media) for retention marketing

- Support PR activities and events

- Liaison with the creative/media agencies to roll out engaging marketing collaterals for :

a. Paid campaigns

b. Email marketing

c. Below-the-line media requirements and on-ground activations

d. Social media campaigns

e. Product marketing

- Proactively device innovative, low-cost marketing/creative ideas that have a direct visible impact on sales

- Establish long-term relationships with student community bodies, suppliers, vendors, etc.

- Proactively coming up with innovative, low-cost marketing/creative strategies that have a direct visible impact on sales

- Establish long-term relationships with student community bodies, suppliers, vendors, etc.

MINIMUM REQUIRED EDUCATION AND EXPERIENCE :

- 2-4 years of relevant work experience in brand marketing/ communications/ digital marketing/ advertising

- MBA (with Marketing/Communication specialization) or an equivalent degree

- Superior oral and written communication skills with an innate attention to detail.

What's On Offer :

- Opportunity to work for a dynamic brand

- A taste at entrepreneurship

- Chance to work in a fast-paced and energetic office with ample growth opportunities

Women-friendly workplace:

Maternity and Paternity Benefits

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