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09/08 Darshan BD
Recruitment Team at RedBus

Views:8310 Applications:1383 Rec. Actions:Recruiter Actions:6

redBus.in - Assistant Manager/Senior Executive - Brand Marketing (2-5 yrs)

Bangalore Job Code: 730366

Job Description :

- Managing & rolling out marketing programs for any of the following - India market, International markets or New Lines of Business.

You would be responsible for some/all of below :

- Evaluate and execute ATL marketing strategy

- Drive BTL and on-ground activations at scale

- Create, manage, own and execute monthly communication calendar for redBus to drive customer engagement and acquire new users

- Roll out digital marketing campaigns on paid media for new user acquisition

- Roll out digital marketing campaigns on owned media(email, push, product media) for retention marketing

- Support PR activities and events

- Liaison with the creative/media agencies to roll out engaging marketing collaterals for :

a. Paid campaigns

b. Email marketing

c. Below-the-line media requirements and on-ground activations

d. Social media campaigns

e. Product marketing

- Proactively device innovative, low-cost marketing/creative ideas that have a direct visible impact on sales

- Establish long-term relationships with student community bodies, suppliers, vendors, etc.

- Proactively coming up with innovative, low-cost marketing/creative strategies that have a direct visible impact on sales

- Establish long-term relationships with student community bodies, suppliers, vendors, etc.

MINIMUM REQUIRED EDUCATION AND EXPERIENCE :

- 2-4 years of relevant work experience in brand marketing/ communications/ digital marketing/ advertising

- MBA (with Marketing/Communication specialization) or an equivalent degree

- Superior oral and written communication skills with an innate attention to detail.

What's On Offer :

- Opportunity to work for a dynamic brand

- A taste at entrepreneurship

- Chance to work in a fast-paced and energetic office with ample growth opportunities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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