KEY RESPONSIBILITIES : Digital Marketing : - Drive and implement initiatives for all franchise according to global guidelines. Digital initiatives include websites strategy and design, social media, mobile, search engine marketing, search engine optimization, etc. - Ensure plan, develop, and execute marketing strategies and campaigns across all digital consumer touch points to achieve key business objectives. - Managing the resources (human, financial, internal and external) and relationships dedicated to the achievement of the agreed strategic goals for Digital. - Ensure all brands messaging and key visuals is reflected consistently across all Digital initiatives. - Partner with Regional Marketing for Digital and CRM to ensure strategic alignment with Global guidelines and objectives and on-time delivery of digital initiatives. - Manage third party digital agencies by providing directions in the development of our Digital Marketing Strategy as well as collaborating with the concerned agencies in the execution of related specific programs. - Support e-com function in delivering business objectives CRM : - Develop and communicate vision and strategy of CRM - Building and operating the requisite infrastructure to meet annual retention, loyalty and market share goals of the business. - Understanding overall franchise objectives and translating them into effective CRM actions - Leading the development and execution of CRM programs, integrating people, process and technology, affecting different cross-functional teams (Trade, Medical and Brand) - Utilizing consumer data and insights, recommending opportunities at strategic and tactical levels to improve competitiveness. - Using CRM information to help shape, modify or focus CRM approaches or tactics to strengthen word of mouth over the brands and maximizing lifetime value/revenue of target consumers. Capability building : - Build effective CRM best practices to be leveraged across RB Health brands - Execute Key Innovation Projects - Drive key innovation projects that are identified as Digital-first - Drive cross-functional project management teams to deliver new launches as per calendar Professional Background : - 4/5 years- experience in digital marketing in any organization of strong repute - Worked in FMCG or e-commerce - Managed and executed corporate communication through website and social media - Developed contents and dialogue to communicate in digital communities - Directed agencies and vendors to build and manage integrated social optimization (SEO/SEM) - Demonstrated organizational, negotiation and communication skills - Worked with marketing and cross-functional teams to deliver business results - Proven successful digital project/campaign track records - Proficient in digital communication tools includes; website, facebook, tweeter, forums, blogs, youtube, mobile app - Knowledge in social optimization (SEO/SEM/PPC) and keywords search - Strong understanding of digital marketing, brand communication CRM, and business planning - Strategic thinking to map out business plan and translate into execution programs - Knowledge of the role of and potential for technology to drive competitive advantage in digital marketing - Knowledge and experience in financial management, budgeting and forecasting.

Gurgaon/Gurugram

Reckitt Benckiser - Manager - Digital Marketing 

Reckitt Benckiser - Manager - Digital Marketing  ,Job Description for Reckitt Benckiser - Manager - Digital Marketing  in Reckitt Benckiser in  Gurgaon/Gurugram for (5-9) years of experience. Apply Now!

Job Description for Reckitt Benckiser - Manager - Digital Marketing  in Reckitt Benckiser in  Gurgaon/Gurugram for (5-9) years of experience. Apply Now!