Recherche Tech - Manager - Social Media Marketing

Salary offered: 7 LPA

Most Important

Visit our website to learn more about MSS: http://www.myscoolserver.com or view this play-list to get a quick overview of our product - https://goo.gl/qU1rSg

After watching the video, the applicant must write in the cover letter about the one problem that our product solves that no one else is solving. The note should be as brief as possible (recommended - not exceeding 4 sentences).

We strongly urge the applicant to go through the entire job description as it contains carefully thought out responsibilities and expectations from the candidate.

Position Summary

In this role you will build and execute plans to attract, engage, and amplify My sCool Server users across global social platforms. Success in this role requires strategic thinking in the social space, both paid and organic, and building ambitious plans and goals executed daily at the highest level. You will need to understand MSS's growth strategy, and identify why, where, when, and how to engage customers in social media through content, features, integrations, partnerships, and products. You will build and execute campaigns to deliver these and quantify business results with data-driven analyses. You will need to be entrepreneurial and roll up your sleeves. Overall, you will be challenged to push boundaries and propose and execute new ideas.

Key responsibilities include, but are not limited to:

- Overseeing the social media strategy for the company ensuring it aligns with the company's brand.

- Engaging with customers through the use of social media.

- Collaborate with other members of the marketing, impact, content and technology team to create and execute a cohesive social marketing program

- Keeping up to date with advances in social media technology and the latest social media platforms.

- Maximising followers social media platforms such as Facebook, Twitter, LinkedIn and Google plus.

- Ensuring that approaches to social media are relevant and appropriate for each medium.

- Monitoring social media for customer comments both positive and negative.

- Building reporting frameworks to evaluate return on investment on the various platforms.

- Engaging with customers to resolve customer service issues and or create positive PR opportunities.

- Continuous research into new relevant social media channels and their impact on the brands marketing.

- Working with the marketing team to look at ways social media can work within wider campaigns.

- Analysing social media insights to guide future social media campaigns.

- Developing a content calendar across all platforms ensuring a constant supply of relevant content.

- Holding workshops for the wider marketing team to explain the importance of social media and how it can impact their campaigns.

- Reporting on social media mentions of the brand internally providing useful feedback to product and marketing teams.

- Searching social media for off-diary stories and content.

- Planning and delivery of community management strategies through social media.

Required Qualifications, Skills and Abilities:

- Relevant history of demonstrated and progressive success, with substantial experience in social media for a consumer brand

- 2+ years of paid social media experience

- Familiarity with paid and organic tactics on the various social media platforms

- Active personal profiles on Twitter, Facebook, LinkedIn and other platforms and a passion for the social sphere

- Have a test-and-learn mindset, with the DNA of rapid experimentation

- Excellent oral and written communication skills and an ability to influence others

- Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs

- A self-starting attitude - ready to seize opportunities to make an impact without needing to be told what to do

- An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias towards action

- A connect and passion for MSS's mission

- A willingness to be scrappy, creative, and unconventional

About Recherche Tech and My sCool Server (MSS) Project

Recherche Tech aspires to be the leader in innovative, affordable and inclusive application of open source IT in the educational segment.

The My sCool Server is a device, primarily for computer labs, that makes all computers in the wired network usable and useful instantly. It not only provides an instant plug 'n play infrastructure comprising a custom-built education operating system, with all necessary software to teach computing and several other subjects but also provides a platform capable of hosting and serving massive K-to-12 educational content, offline. It empowers the instructors with a teaching and monitoring tool as well as a world class learning management system for customised lesson planning and evaluation.

Recherche Tech, with it's My sCool Server offering, aims to usher in a socioeconomic revolution by making computer literacy and therefore digital inclusion affordable and achievable across the social strata.

Recherche works closely with an educational institute right from the advocacy of a computer lab all the way to ensuring its effectiveness in daily lessons. The My sCool Server project's flexibility facilitates instructor led, self-paced or blended learning with equal finesse.

The organisation is in its 4th year of operation and is recognised under the Startup India initiative of the Department of Industrial Policy and Promotion, Govt. of India for its innovation.

In the academic year 2019-20, the MSS Project aspires to serve over 1,000,000 students across the country. We are rapidly expanding our reach and are looking for passionate, talented professionals to join our team along the way.

Visit our website to learn more about MSS: http://www.myscoolserver.com