Senior Executive - Talent Acquisition at Rebel Foods Pvt. Ltd.
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Rebel Foods - Manager - Growth (3-8 yrs)
About Rebel Foods :
Rebel Foods ( Parent Company of Faasos), our seven year old startup, commonly known for its larger brands - Faasos & Behrouz Biryani, is at the cusp of revolutionizing the business of building and running virtual restaurant brands, globally. In last two years, we have opened 1100 + internet restaurants in India across 10 brands in 16 cities - thus creating a completely disruptive model of building restaurants on the cloud. At 60 MN USD+ revenue and 110 % YoY growth, we are world's largest and fastest growing Internet Restaurant / Cloud Kitchen Company, by a very wide margin. The secret behind this growth is our model of one kitchen = multiple brands. In two years, we have built India's only national Biryani brand - Behrouz, on top of Faasos, our first brand. Subsequently we have launched national brands across Pizza, World Cuisine, Desserts, Beverages and Chinese. Because of our asset lite model and no incremental investments for subsequent brands, our economics engine is producing tremendous results from payback, to capital efficiency to kitchen profitability. 100% on delivery, we have no location risk.
This way, we have completely changed the way restaurant businesses are built and are spearheading the revolution globally for building RESTAURANTS ON INTERNET.
Role Description :
Growth Marketer would be responsible to lead growth marketing strategies, brand management, social media and influencer marketing and digital marketing. In this role, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion.
1. Work with cross functional team (Product, Services, Sales) to establish growth strategies.
2. Create, manage and experiment with new customer acquisition campaigns.
3. Analyze data to monitor revenue performance.
4. Building online (Own Platforms & Aggregators) & offline (corporate & events) sales for all our brands
5. Managing Digital Marketing Campaign Performance for all brands
6. Managing Social Media & Influencer marketing for all brands
7. Driving growth marketing campaigns (SMS, Emails, Web & Push Notifications)
1. 3+ years- experience into strategy and growth marketing role.
2. Good communication skills