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22/04 Debasmita Majumder
HR at Rebel Foods

Views:1905 Applications:463 Rec. Actions:Recruiter Actions:102

Rebel Foods - Business Analyst - EatSure (1-2 yrs)

Mumbai Job Code: 917338

About Us:-

Worlds leading consumer companies are all internet / technology / new age companies - Amazon (retail), Airbnb / Oyo (Hospitality), Priceline (travel), Netflix / Spotify (Entertainment). The only sector, where traditional companies are still the largest ones is restaurants. McDonalds market cap is 130 BN USD. With Food Delivery growing exponentially worldwide, there is an opportunity to build the world's most valuable restaurant company on the internet, superfast. We have the formula to be that company. Today, we can safely say we are the world's largest delivery only / internet restaurant company, and by a wide margin. At 2200+ individual internet restaurants, in 30 + Indian cities, 3 in UAE, 17 + in Indonesia and 2 in the UK and expanding further, we have indeed come a long way. Its still Day 1, but we know we are onto something very, very big. We have a once-in-a-lifetime opportunity to change a 500-year-old industry. For more detail on how we are changing the restaurant industry from the core, using the power of the internet, please refer below. Its important reading if you want to know our company better and really explore working with us:

https://medium.com/@jaydeep_barman/how-to-build- 1000-restaurants-in-24-months-the-rebel-method- cb5b0cea4dc8

About Eatsure Market Place

Eatsure Market Place is the first of its kind business model wherein we empower the success of brands across food missions by providing them access to an ecosystem of services kitchen infrastructure, supply chain, last mile, culinary expertise and much more to help them scale in a profitable manner. What this means for their business is hyperlocal reach across 40 cities in the country.

We leverage and maximize the true potential of what we have built over the years, since our inception in 2012 and are set to fuel the next biggest revenue channel for Rebel. Read more about it here:

https://medium.com/@jaydeep_barman/rebel-launcher-2-0-entrepreneurs-wanted-9d91fa2a53da

About the role :-

Marketing as a field has evolved over the last few years. In addition to the traditional market research and consumer testings, decision making is layered with sharp data led insights. Communication has evolved from painting hoardings and playing TV and Radio advertisements meant for everyone to sharp, targeted, segmented communications. All of this is enabled by cutting-edge technology

This role is unique. It is a techno-marketing role, which requires expertise in analytics (knowledge of SQL is required, working knowledge of Python/SAS other scripting languages and statistical tools is an advantage) and knowledge of marketing and marketing automation tools.

The person in this role will liaise closely with the analytics teams to build and operate models for App/Web storefront automation, enabling marketing solutions and building models to increase up/cross sales, increase app interaction and induce repeat purchase, enhancing retention of customers.

The person should also employ growth hacks to acquire new customers across physical and digital channels and building journeys to ensure that customers have a smooth transition into our ecosystem.

We are looking out for someone who can come onboard to play this very critical and collaborative role. Following is the background we are looking for :-

You must have 2 years of experience in the analytical space with a good eye for numbers and an understanding of marketing basics.

The Rebel Culture

Finally, but most importantly, Rebel is not a usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself and who will fit into the company. Please go through it before you make your mind up. Its not everyone's cup of tea.

https://www.slideshare.net/JaydeepBarman/culture-rebel

If you find this interesting, we should meet. Please reach out to soumya.mallapadi@rebelfoods.com with answers to the following questions .

1. Why do you want to join Rebel Foods?

2. What makes you the right person for this role?

3. One example of where you created something unique through Customer First Thinking.

Women-friendly workplace:

Maternity and Paternity Benefits

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