ReachIvy - Digital Marketing Manager

Job title - Digital Marketing & SEO Manager

This opportunity is for a full time position.

Number of vacancies - 2

Location- Nariman Point, Mumbai

Experience requirements -

- Minimum 4 to 8 years of experience in digital marketing/SEO

Qualifications -

- Bachelor's degree required; Master's degree preferred

- Ability to work in an entrepreneurial environment

- Study abroad and/or international living experience preferred

- Excellent knowledge of Microsoft Office, specifically Excel and database literacy

- Independent worker: proactive and responsible, with the ability to learn rapidly and are comfortable with technology.

Job description -

Reach Education Pvt. Ltd. is an educational services firm based in Mumbai, India. We are a Boutique education consultancy founded by HBS (MBA'2010) and CMU (Tepper'2003) alum Vibha Kagzi and focus on the higher education space in India.

ReachIvy (www.reachivy.com) is focused on counseling students targeting top-tier schools internationally.

The job requires you to:

- Use digital media extensively to reach out to target audience.

- Online Brand Management.

- Strategise promotional activities for the new products through social networking sites and other appropriate mediums.

- Undertaking in-depth market research and analysis about Consumer behavior, Usage pattern, prospective customer groups and developing strategies based on the findings.

- Handling various blogs (Wordpress, Blogger) for link exchange, banners ads.

- Good understanding of CMS like Joomla, wordpress.

- Complete SEO project management- SEO Scope of work, Deliverables, Timeline, Costing and resource management

- Review and optimize the content to be uploaded on the website as per the finalized keyword list.

- Ability to write content (Blogs, Social Media content will be added bonus)

- Managing SEM / Paid Advertising (Google Adwords, Search, Content, Display, Emailers). Managing Adwords account and helping in bidding, keyword suggestion and improving CTR.

- Conducting Web Analytics.

- Website Management.

- Create write ups for the events and marketing activities.

- Suggest concepts pertaining to Online Advertising.

- Investigate various web sites, directories, Social Media and conducting research & analysis for identifying concepts of domain names so as to map relevant content.

- Setting the scope, implementation, management, and review & monitoring of marketing campaigns.