RBL Bank - Portfolio Manager - Credit Cards Retention

About Credit Cards at RBL Bank:

RBL Bank Credit Cards is currently in the top 5 Credit Card issuers across the country on volume, spend/card. We are also targeting tripling our revenues year on year with a strong customer sided focus.

About the role:

Portfolio Manager - Credit Cards (Retention)

Key Deliverables include:

- Defining and executing end to end Customer Retention Strategy

- Design & execute Marketing Campaigns to deliver against aggressive Spends Growth, Spend targets and arrest attrition of customers and drive spends on RBL Cards.

- Track and monitor trends of customer cancellations, Spend behavior, transactions trends and partner with relevant stakeholders to increase customer engagement and spends.

- Use customer insights, trends, competitive knowledge and portfolio metrics to identify and lead the development and execution of new marketing campaigns

- Plan and work on building new digital capabilities and initiatives.

- Closely work with internal and external teams for the roll out of new campaigns and capabilities.

- Monitor and drive activation post retention and ensure a strong focus on spend inactivity and plan initiatives to control and reduce inactivity.

- Partnership with operations and servicing teams to drive E2E retention process and related initiatives

- Work with cross functional teams to address core reasons for complaints and enhanced customer experience

- Leverage insights of key contributing factors to inactivity to develop strategies and activities which increase Monthly Activity

- Experience in financial services is not mandatory but is preferable.

- Knowledge of the Banking/Insurance industry

- Superior analytical skills required

- Strong communication and presentation skills mandatory

Priyanka Amin
RBL Bank
HR