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17/01 Priyanka Amin
HR at RBL Bank

Views:934 Applications:277 Rec. Actions:Recruiter Actions:142

RBL Bank - Portfolio Manager - Credit Cards Retention (1-8 yrs)

Gurgaon/Gurugram Job Code: 882682

About Credit Cards at RBL Bank:

RBL Bank Credit Cards is currently in the top 5 Credit Card issuers across the country on volume, spend/card. We are also targeting tripling our revenues year on year with a strong customer sided focus.

About the role:

Portfolio Manager - Credit Cards (Retention)

Key Deliverables include:

- Defining and executing end to end Customer Retention Strategy

- Design & execute Marketing Campaigns to deliver against aggressive Spends Growth, Spend targets and arrest attrition of customers and drive spends on RBL Cards.

- Track and monitor trends of customer cancellations, Spend behavior, transactions trends and partner with relevant stakeholders to increase customer engagement and spends.

- Use customer insights, trends, competitive knowledge and portfolio metrics to identify and lead the development and execution of new marketing campaigns

- Plan and work on building new digital capabilities and initiatives.

- Closely work with internal and external teams for the roll out of new campaigns and capabilities.

- Monitor and drive activation post retention and ensure a strong focus on spend inactivity and plan initiatives to control and reduce inactivity.

- Partnership with operations and servicing teams to drive E2E retention process and related initiatives

- Work with cross functional teams to address core reasons for complaints and enhanced customer experience

- Leverage insights of key contributing factors to inactivity to develop strategies and activities which increase Monthly Activity

- Experience in financial services is not mandatory but is preferable.

- Knowledge of the Banking/Insurance industry

- Superior analytical skills required

- Strong communication and presentation skills mandatory

Priyanka Amin
RBL Bank

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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