As India's fastest growing fintech startup, Razorpay is looking for a Head of SME Marketing to take our products to a million Indian MSME businesses. Overseeing a diverse marketing team of digital marketers, content writers, growth hackers and community managers - the SME Marketing head will have to exercise creativity and establish the playbook for building a B2B marketing engine which can acquire a thousand customers a day. What you will do (Roles and Responsibilities) :&nbsp; - Deeply understand the small business psyche to derive qualitative insights for building Razorpay marketing strategies (digital, content, growth, engagement) targeting breadth and depth of our varied and diverse customer segments. - Build and grow the inbound marketing engine for Razorpay which helps us acquire thousands of new customers every day with zero sales touch. - Lead a growing team owning functions of Demand Generation, Content Strategy, Product Marketing and Growth Marketing for Razorpay - Create a culture of sustained experimentation and growth hacking to distinguish Razorpay in the fintech space and create the playbook for Inbound Marketing to MSMEs in India - Drive integrated marketing plans for demand generation utilizing digital marketing, email marketing, offline events and promotions (ATL and BTL), etc - Build dashboards and reports for insights about the success of demand generation efforts for Razorpay. Analyze the results weekly, identify insights, and optimize for increased conversions - Work closely with cross-functional teams on the launch strategy for new products/features - Be relentlessly data driven and research the Indian MSME market to understand opportunities for our products and solutions Who we are looking for (Desired Skills):&nbsp; - 11+ years of experience in Marketing - especially, SME Marketing or B2B Marketing or Strategy Consulting - Track record of having conceived and executed distribution and growth ideas which have helped businesses attain hyper-growth. - Demonstrated ability to have attained business metrics via marketing programs - Strong people management skills and a desire to lead and nurture a team towards excellence - Creativity, out of the box thinking, desire to experiment and take risks - At least 4-5 years of product marketing or go-to-market; experience working in technology, product or platform companies is preferred

Bangalore

 Razorpay - Head - Marketing - SME Segment 

 Razorpay - Head - Marketing - SME Segment  ,Job Description for  Razorpay - Head - Marketing - SME Segment  in Razorpay in  Bangalore for (11-20) years of experience. Apply Now!

Job Description for  Razorpay - Head - Marketing - SME Segment  in Razorpay in  Bangalore for (11-20) years of experience. Apply Now!