Raymond FMCG - Key Account Manager

The essence of Role - Key Accountabilities

Revenue

- Landscaping the e-commerce Market from FMCG standpoint

- Developing the Portfolio strategy

- Developing the Go to Market Strategy

- Developing the Sales and Marketing strategy for E-commerce

- Delivering Budgeted revenue & managing the channel P&L.

Activation & Marketing

- Understanding competitor landscaping areas of E-Commerce

- Category Revenue Potential in E commerce

- Understanding Key Drivers, Consumer purchase behaviors in E-Commerce.

- Developing & Optimizing Marketing Strategies for consumer accusation & Brand Engagement.

Role Dimensions

- Financial Dimensions Managing the Channel P&L, Delivery of Revenue & Management Expenditure

- Non-Financial Dimensions Vendor, Cross Functional & People Management. Developing Marketing Strategy for E-commerce, Developing customized product portfolio for E-commerce.

- Role Complexity [Eg. Location, Industry dynamics etc]

- Based at headquarters location but expected to travel all over the assigned Territory

Qualifications

Educational Qualifications

MBA in Marketing

Experience Required

- 3-5 Years in E-commerce, managing or working in E-commerce

- 7-10 Years of Total Experience

Functional Skills Required

- Understanding of FMCG categories (Personal Care)

- Strong PC literacy in Microsoft Office Suite (Word, Excel, PowerPoint)

- Excellent Presentation Skills

- Terminologies in E-commerce

- Understanding of E-commerce

Desired Competencies / Behaviors

- Leadership

- Strategic Thinking

- Excellent Communication & Interpersonal Skills. Ability to communicate fluently in English is essential.

- Self Motivation

- Result Orientation

- Relationship with people from E-commerce Industry