Raymond FMCG Group - Territory Sales Manager - General Trade

Essence of Role :

Developing and Implementing :

- Defining the beat plan for every sales representative

- Primary and secondary sales as per the budget

- Being abreast (along side) of competition and actively reporting the same

- Plan the new product launch and ensure qualitative distribution

- Market analysis

- Effective utilization of secondary budgets and timely submission of claims - Effective reporting as required

- Effective implementation of sales promotion activities

- Identifying and Monitoring Distributors

- Managing the distributor. Evaluation of distributors - Stock management at distributor level

- Own the loyalty programs ( not to let go of distributor) - Relationship building in key outlets

Monitoring :

- Coaching, guiding and motivating the sales representative & ownership of team performance

- Managing consumer complaint

People Management :

- Review for self and team

- Hire, train and appraise sales staff in line with company policy

- Recruiting and replacement of Sales Representatives, managing attrition

Educational Qualifications :

Should be a Graduate with an MBA (2 years) or PG (PGDM, 2years) Diploma in Sales & Marketing/Business Management

Experience Required :

- 5-8 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled this level of responsibility in previous assignments

- Should have handled both retail and wholesale in the previous assignment

- Should have experience in General Trade in the previous assignment. Understanding of FMCG categories (Personal Care)