Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
01/11 Roshni Ranadive
HR at Raymond

Views:3921 Applications:555 Rec. Actions:Recruiter Actions:20

Raymond FMCG Group - Assistant Manager - Trade Marketing (4-6 yrs)

Mumbai Job Code: 759944

The Key Objective of Assistant Trade Marketing Manager is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs

Developing and Implementing

- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

Monitoring

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Self Development

- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future

Role Dimensions

Financial Dimensions

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

Non-Financial Dimensions

- Ensuring the desired Market hygiene

- Market visibility in line with the merchandising principles

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.