Raymond FMCG - Category Manager - Home Care - IIM/ISB/XLRI/FMS/MDI (6-10 yrs)
Essence of Role - Key Accountabilities
- Extension of Premium Brand Status of JKHC
- Developing a support plan that will help achieve the objectives
- Accountable for successful and timely execution of agreed activities on the category
- Regular Reporting of business performance of the portfolio
Strategic Planning
- Assessment of opportunities in Home Care category
- Developing hypothesis on ways to tap those opportunities
- Assessing the validity of the hypothesis on developmental as well as consumer relevance front
- Executing the final agreed strategic plan for the category thru cross functional coordination and external vendor management.
Role Dimensions
- Revenue
- Gross Margin
- ASP
- Brand Management
- Communication Development
- Media Strategy
- Market Research
- Sales & Distribution Planning
- New Product Development
Role Complexity [E.g. Location, Industry dynamics etc]
a. Cross Functional Coordination
b. External Vendor Management
Qualifications
Educational Qualifications
- Must be an MBA in Marketing From A Reputed Institution
Experience Required
- Must have 6-8 years of experience in managing a brand in a competitive category
- Ideally must have experience in managing an Air Care brand or portfolio
- Must have experience in independently managing a brand or a category for at least 3-4 years
Functional Skills Required
- Brand Planning
- Market Research
- New Product Development
- Communication Development
- Media Strategy & Planning
- Digital Marketing
Desired Competencies / Behaviours
- Analytical & Strategic
- Execution Skills
- People Management
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