Raymond - Area Sales Manager - General Trade

Essence of Role Key Accountabilities

Developing and Implementing : -

- Develop and ensure implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs

- Achieve primary and secondary sales ensuring effective distribution of Companys products

- Propose sales promotion plan/schemes to the Sales Head

Identifying and Monitoring Distributors:-

- Manage the distribution network and C&F agents with periodic monitoring of sales and collections

- Identify and network with distributors for deeper market penetration and reach

- Work closely with dealers and distributors and assist them to promote the Companys products

Monitoring:-

- Continuously monitor competitor activities, conduct competitor analysis, keep abreast of market trends

- Analyze market response/requirements and communicate the same to the Marketing team

- Plan and monitor new product launches in coordination with the Marketing Team

People Management:-

- Hire, train and appraise sales staff in line with company policy

Herarichy :-

Regional Sales Manager>>Zonal Sales Manager>>Area Sales Manager>>Territory Sales Manager>>Territory Sales Incharge /Sales Representatives (Off-role)