Rapido - Senior Manager - Brand

Rapido is India's largest bike taxi player focused on solving the first and last mile connectivity problem for India. The primary focus is mobility and changing all facets of mobility across India.

We believe that 2 Wheeler are the right mode of transport for developing countries like India and have much more scope than 4 wheelers, which is also reflected in the fact that the number of 2 wheelers is significantly more than the number of 4-wheelers.

We have operations in close to 100 cities and are the undisputed market leader in this space. Growing close to 500% year-on-year, we have ambitious targets set for ourselves in the future as well.

Roles and Responsibilities:

- Achieve brand objectives (qualitative & quantitative) as per brand guidelines with integrated marketing plan.

- Responsible for enhancement and representation of Brand image at all touch points.

- Plan and Implement Cross promotional tie-ups & activities with other brands.

- Lead dynamic content and video strategy and create and manage the content calendar.

- Developing brand guidelines, ensure the consistency of brand and its protocol

- Develop and Execute a strong ATL\/BTL calendar to bring alive annual strategy and meet defined marketing objectives.

- Develop the brand communication plan and coordinate with advertising agency to design and execute impactful campaigns.

- Leading the strategic planning process for the brand, based on key consumer insights to enhance current service portfolio and improve communication with consumers.

- Involvement in the development of the company s long term planning that identifies new business opportunities, markets and partners.

- Working closely with referral team and fulfilling the branding requirements

- Monitoring and analyzing brand performance in comparison to the competition.

- Implementing the marketing plans by working with internal and external vendors to deliver in a timely manner and on budget.

- Coordinating the development of communication materials such as catalogues, websites, brochures, packaging and instore displays

Desired Candidate Profile:

- 9+ years of experience in managing social media and content (Preferably from FMCG/FMCD,E-commerce or start-up background)

- MBA or post-graduation in communications/advertising will be an advantage

- Strong creative writing skills with command on grammar

- Exuberant communication skills - both written and verbal

- Proven track record of strategizing and executing on content plans

- Analytics and number driven with good excel skills

- Hands-on knowledge of various social media reporting tools like - Meltwater, lexis, Brandwatch will be an added advantage

- Creative, pro-active, team player and ability to multitask

- Can work with senior management in a cross functional team setting across geographies

Education and Experience:

- MBA in Marketing or Relevant Background from Tier-1 colleges with 9 to 15 years experience.

- Should have team handling experience

- Should have worked with Start-up/FMCG/FMCD/E-Commerce organizations'

WHY SHOULD YOU JOIN RAPIDO:

We've scaled 10x within 1 year and currently doing 3.5+ Lakh orders per day. Our growth outshines our goals and we want you to be a part of the growth solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides.

At Rapido, we take our work seriously and are proud of the associations we have built along the way. But then, we also know how to have fun. With a seamless communication structure and a "no cubicle culture", the people here are extremely approachable. You will have several opportunities to exercise your potential, you won't be disappointed. We break the regular office monotony and believe in free-flowing work culture.