About IntrCity by RailYatri IntrCity by RailYatri is a multi-modal intercity mobility network, based in Delhi NCR, India. The company started with the concept of simplifying rail travel and emerged as India's top online destination for inter-city travelers. It subsequently extended its offering to surface transport and operates a popular, asset-less bus brand "IntrCity SmartBus". With the aim of providing a standardized-yet-affordable bus service, connecting major routes across India. We currently provide Train Information, Train Ticket booking, Food-on-Train and IntrCity SmartBus on our platform and serve more than 20 million active users every month. We are a leader in the multi modal intercity mobility segment and has revolutionized intercity bus travel through IntrCity SmartBus branded fleet of buses. The unique full stack marketplace model provides a complete traveler experience with several bus operators as its marketplace partners. Currently, the brand is running a fleet of 84 IntrCity SmartBus across 18 hubs, covering 65 destinations and serving nearly 400,000 travelers per month. IntrCity SmartBuses offer a wide range of features that make travelling a comfortable experience for the travelers. All buses are equipped with on-board washrooms, full Wi-Fi connectivity, Automatic passenger information system and on-board infotainment. To ensure the safety of the passengers, each bus has CCTV cameras, GPS, a state of the art AI enabled driver alert system and alcohol tests for the drivers. Designation: Senior Manager / Director-Media Planning & Execution The Senior Manager or Director- Media Planning &amp; Execution, will be responsible media planning, media buying and managing campaign performance to ensure ROI. The role is ultimately responsible for ensuring that budget is used optimally through the lens of campaign objectives and the universe of available relevant inventory. The incumbent will also have oversight and responsibility for the day-to-day management of the tactical media plan and its proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities. This role is responsible for demonstrating a strong working knowledge of the digital media, BTL, OOH, ATL and capable of doing detailed media research. The person will carry targets of customer acquisitions at a pre-defined cost per sales or cost per acquisition. We are looking for professionals with experience of 360 degree media planning and campaign management in digital companies namely ecommerce, travel commerce, lifestyle commerce.

Noida

RailYatri.in - Senior Manager/Director - Media Planning & Execution 

RailYatri.in - Senior Manager/Director - Media Planning & Execution  ,Job Description for RailYatri.in - Senior Manager/Director - Media Planning & Execution  in RailYatri.in in  Noida for (4-9) years of experience. Apply Now!

Job Description for RailYatri.in - Senior Manager/Director - Media Planning & Execution  in RailYatri.in in  Noida for (4-9) years of experience. Apply Now!