RailYatri.in - Senior Brand Manager

- We are looking for a person with 5-7 years of relevant work experience and shall prefer person who has experience in consumer e-commerce brand.

- Must have strong understanding of brand retention, brand positioning along with deep understanding and analytical capability of media procurement and its distribution.

Brand IntrCity by RailYatri

IntrCity by RailYatri is a multi-modal intercity mobility platform. We let user book trains and buses across India for their intercity travel. Our latest offering IntrCity SmartBus is India's only fleet of branded buses. We have launched unique offerings which are Industry first e.g. Lounges, personalized assistance via Bus Captain, CCTV & GPS, wifi, in-bus infotainment, last hour free cancellation, free insurance worth 7 Lacs, just to name a few. Our promise is on-time performance, on-board washroom along with safety features on every bus and personalized assistance at every stage of journey.

Work Culture: RailYatri

For a Brand Manager, IntrCity by RailYatri is a suitable platform to establish as industry leader and achieve unique professional stature. We offer a free hand to the thinking mind with exceptional execution capabilities.

Job Description:

- Create brand positioning documents or engage 3rd party agencies for the same

- Engage creative agencies to create copy and creatives for such positioning

- Define media plan for such positioning and seek budgets

- Implement and manage campaign performance and optimize suitably

Candidate Profile:

- Relevant Experience of 5-7 years in media planning spread across digital media, ATL and BTL

- Should have good understanding of performance marketing - programmatic, GDN, search.