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14/03 R Santosh
HR at Better World Technology Private Limited

Views:104 Applications:25 Rec. Actions:Recruiter Actions:7

Radix - Senior Role - Copy Writing & Marketing Communications (6-8 yrs)

Mumbai Job Code: 1232989

Radix is looking to hire a Senior Copywriter & Marketing Communication to oversee a small team of copywriters & content marketers (full- time & freelance) to create some of the best marketing campaigns & products in our target markets of North America & Europe.


- Conceive and implement communication strategies, concepts, and guidelines, in various marketing projects and oversee them to completion

- Direct and mentor the internal copywriting team to help them use their talents effectively to execute industry- leading marketing campaigns

- Present campaign ideas & communication strategy to internal and external stakeholders

- Work with brand managers & external agency partners to conceptualize different and effective marketing campaigns

- Implement a research and data- led approach to the communication strategy

- Actively acquire more complex skills, techniques, operating practices, and knowledge in order to progress toward full proficiency in all aspects of communication strategy

- Take end- to- end accountability of all projects

- Be hands- on with day- to- day team deliverables


- Short form copy - 45% : Online ads, social media copy, marketing campaign landing pages, press releases, newsletter, etc

Create copy aligned to the brief, work with the team or freelancers when suitable, take full accountability of projects end- to- end.

- Long form content - 30% : SEO landing pages, blog posts, thought leadership articles, Devise content strategy, manage content pipeline end- to- end, manage freelancers & stakeholders.

- Product copy - 15% : Website copy for SaaS products, new launches, etcCreate copy aligned to the brief, work with the team or freelancers when suitable, take full accountability of projects end- to- end.

- Communication strategy - 10% : Brand communication, voice & tone, brand archetype, product naming, other brand elements, etc

Work in collaboration with the creative team to build a cohesive strategy


- 6 to 8 years of copywriting, content writing & marketing- communication experience with at least 3- 4 years of experience managing teams

- Worked in a reputed organization/agency handling digital B2C projects of varying scale & Industries

- Extensive experience with copywriting for products, websites, social media, and influencer marketing

- Extensive experience with creative content strategies


- Best- in- class copywriting skills with a portfolio to back it up

- Eye for detail towards creating a tight structure and flow in copy

- Extraordinary editing skills

- Ability to communicate with clarity without compromising on the brand voice, tone

- Ability to communicate effectively with minimal words

- Strong communication, presentation, and interpersonal skills

- Experience doing research using multiple sources

- Identify customers' needs vis- a- vis gaps in our communication, and recommend solutions

- Ensure all- around consistency (style, verbiage, tone, emotion)


- Experience running projects in international markets, particularly North America

- Experience in go- to- market campaigns

- Understanding of product- led SEO

- Understanding of various online marketing avenues



At Radix we envision a world where there is no distinction between the real names and internet addresses of individuals and businesses. We are a team of young creative hustlers who are revolutionizing the internet, one domain name at a time.


We started out in 2012 as a part of the Bhavin Turakhia led Directi Group, which has been a prominent player in the web presence industry since the 90s. The meteoric rise in the number of websites back then led to an acute shortage of quality domain names. The depleting name pool within the .com / .net led to growing customer dissatisfaction as first choice names became impossible to find! We knew that domain names had to evolve in order to serve their purpose of memorable online identities.

Enter Radix. When the Internet Corporation of Assigned Names and Numbers opened the door to new top level domains other than the .com, .net, .org etc., we knew it was the perfect opportunity to solve a growing customer problem.

Equipped with powerful and meaningful new extensions such as .tech, .online, .store, .fun, .site, .press etc. we set out on a mission to eliminate the distinction between the real names and internet addresses of individuals and businesses. We started with an audacious goal of building a world where domain names are less like phone numbers which need to be written and stored and more like brand names which are easily remembered. And here we are, with almost 6 million domains already registered on our extensions, we are well on the path towards revolutionizing the internet. Brands like Viacom (, Emirates (, Doordash (, CES ( and many more have already made the switch. It's only a matter of time before the rest of the world does it too. To sum it up, the internet history is being rewritten and Radix is at the core of it.

Quick Stats:

Founded: 2012

HQ: Dubai, UAE

Total strength: 70+

Total investment: US$ 50 Million+

Profitable: Yes

Is Radix a Start- up? Well, yes and no!

No, in the truest definition of the term. Next year, Radix completes a decade in existence of which the last 8 years have been highly profitable. We've been public with our revenue figures which have leapfrogged from $12 million in 2017 to $28 million in 2020 (32% CAGR). It's a fast growing, yet highly stable business generating significant cash flows.

Yes, in the cultural context. In terms of its energy, passion, innovative and entrepreneurial spirit, Radix 'feels' like a start- up which is looking to take on the global powerhouses in the Internet Registry space.

Additional Information :

Now a great place to work certified organization, we understand that great work comes from great, and inclusive teams. At Radix, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Radicals and individuals.

Women-friendly workplace:

Maternity and Paternity Benefits

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