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Regional HR Manager - North & East at Radio Mirchi
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Radio Mirchi - Cluster Sales Head (12-14 yrs)
Company Name: Radio Mirchi, Entertainment Network India Limited
Department: Radio Sales
Designation: Cluster Sales Head
Location: Chandigarh
Role Description:
Sales Target Planning & Execution :
- Map the Market potential with respect to advertisement expenses (adex)
- Categorize client's basis their adex and increase their share of adex with us through radio ad-sales, on ground activations, events, Multi Marketing Solutions (MMS)., etc
- Plan for target achievement basis category growth, & client potential
- Regularly review the plan versus actual target achievement for specific products & markets as per the annual business plan
- Approve pricing / deviations / rates as authorized by the sales policy & maintain or improve the desired pricing norms
Team Management :
- Provide training to all team members on sales skills and product knowledge
- Monitor, coach and mentor team members for success on the job
- Conceptualize and implement monetizable opportunities
- Monitoring all reports sent by sales teams and business MIS.
Market Development :
- Maintain relationships with key accounts (agencies and clients)
- Monitor competition and develop strategies to maximize market share
- Scout for business opportunities to bring in new clients / ideate on new products
- Monitor yields and ERs and ensure that revenue bookings are as per company policy
Organizational Relationship (Role works with):
- Work with Programing and Creative Services team for new ideas/solutions for client activities, on ground activities.
- Marketing to understand events calendar and generate revenue from them events
- CRO on pricing of deals
Reporting Relationship:
- Role reports to Cluster Head while all Station Heads &/or Sales Head, would have a dotted line reporting to the Cluster Sales
Skills and Experience:
- 12 - 14 years of relevant experience into revenue generation role
- Post graduate by educational qualification
- Role will require data collation and interpretation.
- Good communication and interpersonal skills
- Team handling experience
- The role requires to travel to each station location (approx. 15 days travel per month)
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