Activation Head Primary responsibility : - Ensure budgeted P&L and revenue achievement and timely collections for the station - Profit & Loss Account Management - Prepare and implement the annual activations strategy for the station - Prepare and implement the activations calendar for the station in conjunction with the Station Director and the National Activations Head - Develop and monitor costs and build the Activations business into a profitable and scalable vertical - Develop monetizable properties in the activations space and drive implementation - Provide direction to the Activations team by developing, implementing and monitoring progress of the yearly and monthly plan - Monitor competition (Radio as well as other mediums) and develop strategies to maximize market share - Be the custodian of revenue and cost performance of the business and also be responsible for yield maximization - Recommend pricing strategies / tactics for the station - Give feedback on programming and product to marketing and programming and recommend improvements based on market feedback - Aid team members in achieving their targets - Help and aid in large value sales closures - Contribute to ideas and concepts - Meet and build relationships with key accounts (agencies and clients) - Team Management - Monitor, coach and mentor team members to ensure high levels of competence in the team - Provide training to all team members on a regular basis on sales and Planning skills - Participate in recruitment and selection of team members as and when necessary - Spend time with team members in giving feedback on their performance and also in resolving issues / conflicts - Monitoring all reports sent by team members - Ensure through his team heads / team that monies are collected on time through the respective account manager - Implement processes and systems as developed by the corporate office - Monitor yields and ERs and ensure that revenue bookings are as per company policy - Approve deviations / bonusing / rates as authorized by the sales policy ORGANIZATIONAL RELATIONSHIPS : - Reports to Station Head and the National Activation Head (matrix reporting) The position expects the person to work with considerable amount of independence and take decisions regarding target achievement. CONTACTS : - Internal persons The position requires the person to coordinate regularly with : 1. Programming for client activities, ideas etc 2. Marketing to understand events calendar and generate revenue from them - External persons The position requires the person to coordinate with agency personnel, clients, their key decision makers, decision influencers etc QUALIFICATION : Post Graduate with Sales & Marketing experience

Pune

Radio Mirchi - Activation Head 

Radio Mirchi - Activation Head  ,Job Description for Radio Mirchi - Activation Head  in Radio Mirchi in  Pune for (7-11) years of experience. Apply Now!

Job Description for Radio Mirchi - Activation Head  in Radio Mirchi in  Pune for (7-11) years of experience. Apply Now!