Radio Mirchi - Account Manager - Sales

TITLE OF THE JOB: Account Manager

DEPARTMENT: Sales

Primary responsibility:

- Revenue generation for the company

 Responsibilities:

- Making sales calls

- Preparing client proposals, presentations

- Plan weekly sales cycle and schedule client meeting accordingly

- Generate ideas for clients based on the brand requirement

- Market Information

- Preparing client and market mapping reports for his area / industry

- Reports on client spends at a brand level

- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment

- Conducting competition tracking and monitoring on a daily basis

- Media Tracking to generate prospects

- Preparing sales and sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc

- Plan and budget revenue generation for the week and month

- Provide written brief to programming for the spot / commercial based on inputs from client / agency

- Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)

- Contribute to sales strategy and generate ideas for revenue maximization

- Develop and sell specials and events

- Maintain strong relationships with clients and agencies in the person's portfolio

ORGANIZATIONAL RELATIONSHIPS:

Reports to Retail / Corporate Sales Head in Metros and to Sales Head in non-metros

The position expects the person to work with considerable amount of independence and take decision regarding the target achievement.

CONTACTS:

Internal persons:

The position requires the person to coordinate regularly with

1. Programming - Copy writer and PS for client activities, ideas etc

2. The sound engineers and promo producers for commercials

3. Marketing to understand events calendar and generate revenue from them

4. Scheduler for scheduling the commercials

5. Sales coordinator for TO, payment reminders etc

External persons:

The position requires the person to coordinate with agency personnel, clients, their key decision makers, decision influencers etc

Job Description :

EDUCATIONAL QUALIFICATIONS:

Post Graduates / MBAs

KNOWLEDGE OF EQUIPMENTS TO BE USED:

The person should be able to use with proficiency:

1. Excel and Word for preparing reports and proposals

2. Basic computer applications for writing scripts, doing paperwork & corresponding.